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Hello Fashion

by Hoorain Asad 13 Apr 2025

Christine Andrew, a Colombian-American blogger, is the voice behind Hello Fashion, a lifestyle blog that covers a wide range of topics including fashion, beauty, family, travel, and everyday living.

In 2011, Christine launched her own fashion label, ILY Couture, and in the same year, she began Hello Fashion—originally intended as an online diary. Through it, she shared her favorite fashion finds and offered styling tips to help customers make the most of their ILY Couture pieces.

Today, Christine is widely recognized as a style icon, even earning a spot on Vanity Fair’s Best-Dressed List. Interestingly, her journey into fashion was sparked by an initial setback—she was once rejected from a fashion design school. That rejection only fueled her determination to succeed in the industry.

Recent posts on Hello Fashion reflect her polished yet accessible approach to style, with titles like:

  • The Secret to Making Your Athleisure Look More Luxe

  • 4 Ways to Wear a Button-Up Shirt

  • Casual Valentine Looks

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